Role title:

Marketing Communications Officer

Responsible to:

AWF Manager

Team: Animal Welfare Foundation

Hybrid working policy: Staff work a minimum of 40% at the central London offices

Purpose of role:

To raise the charity’s profile to increase engagement and support for the charity. 

Key responsibilities:

·       Creating a clear narrative about the charity, its impact, achievements and relevance to the

veterinary and animal welfare community

·       Turning our scientific research into case studies and creating a variety of written and visual

content for different audiences, to describe and promote the charity’s work

·       Supporting the AWF team with stakeholder mapping and engagement; proposing and developing

ideas to engage relevant stakeholders

·       Understanding the charity’s objectives and target audiences and developing marketing and

engagement initiatives to meet these

·       Planning and implementing communications campaigns to raise awareness or funds, while

progressively improving understanding of what works and reporting accordingly

·       Digital marketing across AWF’s channels, including email, website and social media

·       Promoting news-worthy stories to the media through press-releases and other routes

·       Acting as a brand guardian, ensuring consistency across all communications

·       Working with the BVA’s marketing and membership teams to promote the charity through their

channels and raise brand awareness within the veterinary profession

·       Attending and promoting the charity at external events

·       Forming excellent working relationships with external suppliers, including design and print

agencies to ensure the charity’s functions get excellent service and maximum return

·       Other duties commensurate with the role as agreed with Line Manager

People management:

·       No direct people management

·       Develop and maintain close working relationships with colleagues (AWF Manager and AWF Grants and Events Officer), and key BVA staff

·       Support and collaborate with the AWF Board of Trustees

·       Liaise with AWF’s beneficiaries (e.g. researchers, vets, educators and students)

·       Manage external suppliers, designers and agencies

Knowledge, skills, and expertise:

Essential

• A strong track record working in Marketing Communications;
• Experience or understanding of the field of animal welfare science;
• Previous charity experience;
• Ability to make complex scientific information accessible to a wider audience;
• Excellent copy writing and proof-reading skills, with experience of writing copy for different audiences, purposes and mediums;
• Experience of digital marketing including social media, email marketing and Content Management Systems;
• Creative thinking and skillset;
• Ability to build relationships with a range of individuals and organisations;
• Strong communication, teamwork and negotiation skills;
• A flexible and adaptable approach;
• Excellent organisational and time-management skills

Desirable

• A science or veterinary degree
• Fundraising experience;
• Experience of working with and supporting a Board of Trustees;
• Understanding of crisis media management;
• Experience of creating marketing collateral using digital design tools;
• Experience of video edting;
• Experience of using Customer Relationship Management systems (e.g. Salesforce);
• Experience of event marketing

Other information:

The role will involve attendance at the annual AWF Discussion Forum and some national travel to

events throughout the year.