Closing Date 21st March 2022

Full time Open Ended Appointment

Salary - £35,800 - £42,970 doe

Apply here: https://pml.kallidusrecruit.com/VacancyInformation.aspx?VId=21639

Are you a proactive and creative digital comms specialist with proven social media expertise, great writing and content creation skills, and a passion for the marine environment? Want to work in an internationally-renowned organisation which is at the cutting edge of scientific research into some of the key challenges of our time?

Plymouth Marine Laboratory - one of the UK’s leading marine research institutes - is looking for a Digital Communications & Social Media Specialist to increase brand awareness and engagement with our target audiences.

As part of the Marketing and Communications team you will have responsibility for the creation and management of content and campaigns for our website, social media channels, e-newsletters and other digital channels/materials.

You’ll be working alongside world-leading experts in areas such as climate change, biodiversity and satellite observation to ensure PML’s scientific work is communicated in an exciting and engaging way. This will include designing, producing and monitoring campaigns and project communication plans, developing digital content, and also coordinating delivery with external partner organisations.

 

Key Deliverables

• Designing and implementing a PML social media strategy and content plan.
• Drafting and scheduling digital content including website content, social media posts, news items, images/films, and internal/external newsletters.
• Proactively engaging with PML staff and other relevant parties to obtain compelling ideas and content.
• Monitoring comments and mentions; participating in relevant online conversations and responding in a timely manner.
• Tracking, monitoring and reporting on agreed metrics and analysing social media trends to advise on ways to keep PML’s social media platforms in line with current trends.
• Coordinating the creation of campaigns and toolkits to highlight specific PML activities and programs and/or amplify specific PML events.
• Seeking out new engagement opportunities, audiences and messaging methods.
• Supporting PML events and other corporate activities to ensure the inclusion of high quality digital content.
• Supporting PML internal communications inc. presentations/seminars etc.
• Ensuring PML brand and messaging is consistent and well-reflected in all digital communications activity/content. Stewardship of key assets such as film and photography.

 

Skill Specification

• Understanding and experience of social media strategy, techniques and best working practice
• Proven track record of delivering creative digital and multi-media campaigns and activity
• Ability to create and implement content plans in an organised and targeted way
• Demonstrable aptitude for content creation (written, image, graphic, film)
• Ability to turn complex (scientific) information into understandable and accessible content to suit a range of audience types
• Ability to manage multiple projects/campaigns, with agreed monitoring and reporting structures in place.
• Graduate level in communications/marketing/PR/media/broadcast journalism (or related) and/or science communication desirable but not essential.
• At least three years’ experience in a related role preferred.
• Expert knowledge of social media platforms and analytics (essential)
• Working knowledge of Adobe Creative Suite (essential)
• Google analytics
• Basic knowledge of web design and development (desirable)
• Able to manage own time essential. May require some budget management (e.g. online marketing)
• Excellent verbal and written communication skills essential.
• Should be self-motivated and confident to make decisions autonomously and as part of the wider MarComms team.
• Will have own specialism, but also working as part of a team.
• Genuine interest/passion for environment/ marine/ science/ conservation desirable.
• Experience within third sector desirable, particularly those working in environmental charities/NGOs/campaign groups.

PML is committed to equity, diversity and inclusion, and our policy can be found here: https://www.pml.ac.uk/working-with-us. We are proud to have achieved the Athena SWAN award as recognition of our achievements in gender equality. As part of this, we offer opportunities to discuss flexible working and whilst the selection process will be based on merit, we particularly welcome applications from female candidates, currently underrepresented.

PML operates a hybrid working policy whereby employees are able to split their working arrangements between PML’s Plymouth offices and home based working.